Nostalgia Costs a Pretty Penny
October 28, 2022
Almost everyone at Millard South has been to Vala’s Pumpkin Patch. Vala’s is nostalgia bait at its finest, and its popularity is only increasing. So as inflation runs rampant and prices rapidly increase, is Vala’s worth its hefty admission fee?
When I went to Vala’s this year, it felt more expensive than last year. Much more expensive. So I did some research.
I used the Wayback machine to go to past archives of Vala’s website, dating all the way back to 21 years ago. And the way prices increased? Well, it didn’t look good for Valas.
Still, I had some faith. So at the suggestion of a fellow newspaper staff member (thanks Ben), I compared it to inflation rates for every year. It didn’t make it look any better.
Going on a Saturday would’ve cost a little under $19 a person five years ago. Now? It’s almost 40 bucks. Is that not laughable? You can’t blame that on inflation, because as far as I can tell, prices haven’t doubled in the last five years. It’s only Vala’s, desperately grasping for more and more profit.
I do feel like prices have increased in an attempt to cover construction costs for new attractions and buildings. They opened an entire new section this year, with a far more advanced ride than usual, and a large vintage barn that was bought and transported from Sarpy County. And if that is the case for why the prices are suddenly so extreme, I partially understand. But I also understand that the prices probably won’t be going down, even once the building debt has been cleared.
My main issue with Vala’s prices is that they feel like a betrayal. Vala’s is wholesome family fun; it’s a place every child in Omaha can remember visiting. And I worry that future generations are losing that chance as it gets more and more expensive. Vala’s isn’t a nostalgic fall destination anymore; it’s just another greedy money pit.
Think about how much it would cost a family of four to spend a Saturday at Vala’s. 4 tickets, at least $20 in food per person, and 2 pumpkins. That’s at least $250- probably more. For one day. And if they want to go more than once? Season passes are $75 online, so at least $300, not including food for each visit.
My point here is that Vala’s is no longer the family staple it was. Nostalgia and mediocre food aren’t worth $250. We, as a community, deserve better. And let’s be honest here; it’s not like there aren’t any other pumpkin patches around us.
Maybe try Skinny Bones or Bellevue Berry Farm this year instead of Vala’s. Who knows? You might find a new tradition. And at the very least, it probably won’t cost $250.
Michael Holton • Nov 2, 2022 at 12:18 pm
While I may agree with the opinion on Vala’s cost, I think the opinion piece is a little harsh. While that may be your opinion, others still cherish their experiences at Vala’s. Skinny Bones is wonderful but it is like comparing apples and oranges. I would like to see the prices go down but I also say that about everything right now.
Wanda • Oct 29, 2022 at 6:56 pm
I agree. Valas is a money pit and you’re stupid if you go there. My husband grew no less than 100 pound pumpkins, carved them, lined them up on a street with real candles in a small town west of omaha for many years, and never charged a dime. It’s appalling to charge that fee, but everyone takes thier youngsters there. Valas should be ashamed.
Leslie Moser • Oct 29, 2022 at 1:19 pm
This article about the ridiculous cost of going to Vala’s Pumpkin Patch is spot on! Their price increase is sadly too costly for anyone with a family of two or more kids even with a moderate income. It’s greed at it’s ugliest.
Margo • Oct 28, 2022 at 10:35 pm
23 years ago my mom use to rent a camp site at Vala’s and my brother snd his 5 kids would come down from Kansas and stay at my mom and dads in Omaha and my husband and I from hooper my our two kids would all meet there on Saturday my mom would pay for us all to get in and it was less than $200 for 7 kids and 6 adults and we would all get pumpkins that cost less than $50 at the end of the night I use to SLWAYS buy candles in the gift shops ect. Now I won’t it is to pricey I won’t even go to Vala’s. There are pumpkin patches that have opened up here in Hooper snd north of Hooper I take my grand kids to now Vala’s has just become about the money and it just isn’t worth it any more.