We live in a time where culture moves faster than ever. If you want to find success, you have to stay relevant. Unfortunately, it seems J. Lo has overestimated how relevant she is in today’s culture. In February, J. Lo released an album, an accompanying movie, and a documentary about her life struggles. Unsurprisingly, the album flopped, the movie was terrible, and the documentary was so out of touch that it has since been mocked tirelessly online.
On Feb. 3, J. Lo’s album, “This Is Me … Now” debuted at an underwhelming 38 on the Billboard Top 200. The album instantly became the least successful of her entire career. However, J. Lo also released an accompanying movie with this album – a movie she personally paid $20 million to produce. Both the album and the movie are based around J. Lo’s relationship with her husband, Ben Affleck. What she doesn’t seem to realize is that her relationship isn’t something people care about. At the very least, people don’t care enough to listen to an entire album and watch a whole movie about it.
I do have to give credit where credit is due, J. Lo seemed to be catching on to her irrelevance soon after the release of her album and movie. Her way of combating this was to come out with yet another project. This time around, she released a documentary. In the documentary, “The Greatest Love Story Never Told,” J. Lo talks about her childhood, her relationship, her new music and movie, and other aspects of her personal life. Notably, she continuously brings up her time growing up in the Bronx – a tactic to make her seem down to earth. This tactic completely backfires, though, as she comes off extremely out of touch with reality. What some celebrities don’t seem to understand is that the newer generations value relatability. There’s nothing less relatable than a multimillionaire whining about their non-struggles. If people can’t empathize with you, then you lose the fanbase that gave you success in the first place. Maybe it’s time J. Lo took a step back and made way for newer artists.
